Google TV Ads Cancelled
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with...
View ArticleA Trusted Link? There Is No Such Thing
There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made the decision to put them there, and that source is where the trustworthiness resides....
View ArticleGoogle Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows
Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert Murdoch, who accused Google of pirating content, owns the...
View ArticleNote to FTC: Google Satisfies Information Needs Way More Than Shopping Needs
Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be...
View ArticleThe Growing Importance of International Mobile Search
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central...
View ArticleAOL Puts Entire Original Video Library on 22 Monetized YouTube Channels
According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest...
View ArticleGoogle Crisis Response: From Search Engine to Information Provider
SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of the future of information retrieval on connected devices and their...
View ArticleFocus on Who, What and How Before Crowdfunding Your Project
You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don’t launch a crowdfunding campaign without a clear...
View ArticleGratitude and Humor Go a Long Way in Crowdfunding
Being thankful comes naturally when you’re sincere and proactive. Weaving in good humor will help yield great crowdfunding results... but it can be difficult to pull off if you’re not a comedian.
View ArticleYouTube Unveils New Look to Increase Channel Views, Subscriptions
The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to...
View ArticleTwitter Year in Review: Top People, Trends & Events of 2012
President Obama had the most popular tweet of the year, while Pope Benedict XVI, Neil Young and Ringo Starr are just getting started in social. Find out which events, people and topics generated the...
View ArticleMake News, Win Links
Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's...
View Article20 Top YouTube & Video Marketing Stories of 2012
YouTube marketing news and developments dominated the headlines this year – from big redesigns, to Google Play, and AdWords for video. Here’s a look back at the biggest stories on this year’s...
View ArticleFacebook Introduces Graph Search
Facebook's new Graph Search isn't a product that will compete against traditional web search of Google and Bing. This is about filtering and sorting through the 240 photos and nearly 1 trillion...
View ArticleYouTube Investment in VEVO Would Strengthen its Top Position in Online Video...
VEVO is both the number three video content property by unique viewers and the top YouTube Partner Channel by unique viewers. So, VEVO is both a YouTube competitor and a YouTube Partner – a classic...
View ArticleIs Super Bowl Advertising Money Well Spent?
The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine...
View ArticleGlobal Social Media Trends in 2013
Social media on a global scale shows no sign of slowing down. In 2013 the big stories to watch will include continuing growth in emerging markets, increasing mobile usage, multimedia engagement, and...
View Article‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto
Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad...
View ArticleSocial Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content,...
View ArticleSES New York Keynote Speaker Says Internet is TV’s Best Friend
According to Mike Proulx, the Internet has become TV’s best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the...
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